Facebook logo - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14

After asserting by way of two weblog posts on Wednesday that it’ll not gather the IDFA for iOS 14 gadgets, Fb despatched a follow-up message to its advert companions with extra element about what that can imply in observe. This is the complete textual content:

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At this time (August 26, 2020), we’re offering particulars about our method to Apple’s iOS 14 adjustments and proposals to assist our companions put together. Whereas builders await extra particulars from Apple on their coverage, we’re sharing how we’ll tackle the adjustments given the influence it would doubtless have on companies’ capacity to market themselves effectively and monetize by way of adverts.

We won’t gather ID for Advertisers (IDFA) on our personal apps on iOS 14 gadgets, and we won’t undertake Apple’s immediate. We imagine this method gives essentially the most certainty and stability for our companions. We might revisit this choice as Apple gives extra steering.

advertisement2 - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14

Moreover, we’ll take the chance to spotlight the alternatives individuals have over how their info is used on Fb and to remind them about our Off- Fb Exercise function, which permits individuals to see a abstract of off-Fb exercise that apps and web sites present to Fb and disconnect it from their Fb accounts.

We proceed to assist product options that assist Fb customers entry, obtain and management their knowledge in significant methods, together with instruments individuals can use to see why they’ve been proven an advert and to decide out of adverts from particular advertisers. What’s good for individuals is in the end good for enterprise, and we’re dedicated to serving to our companions put together for Apple’s adjustments.

We advocate our companions take the next steps to arrange for iOS 14:

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 Replace to the most recent model of the SDK to assist iOS 14. The brand new model of the Fb SDK will present assist for Apple’s SKAdNetwork API, which limits the info obtainable to companies for working and measuring campaigns. The iOS 14 launch schedule has not but been supplied by Apple, however we’ll launch the Fb SDK beforehand and can offer you particular dates after Apple’s timeline is confirmed.

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 Use non-IDFA match strategies comparable to adopting Fb Login or utilizing Superior Matching to share (with relevant permissions) hashed buyer contact info (e.g., e-mail tackle).

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 To assist protect the constancy of app set up marketing campaign measurement, we would require the creation and utilization of a devoted iOS 14 advert account. To run app set up adverts concentrating on iOS 14 customers, put together to create a brand new advert account by way of a brand new account creation expertise that can launch in early September.

We imagine that trade collaboration is vital for adjustments to platform insurance policies, as these updates have a far-reaching influence on the developer ecosystem. We look ahead to persevering with to interact with trade teams to get this proper for individuals and companies.

You may learn extra within the Fb Enterprise weblog right here.

Q. How will this modification influence efficiency of my Fb app set up campaigns in iOS 14?

A: Affect to efficiency will depend upon the way you implement the brand new Fb SDK and the extent to which you market to individuals utilizing iOS 14. If you happen to’ve carried out Apple’s immediate and a excessive share of individuals on iOS decide out, for instance, we count on that you will note a drop in conversions of your Fb app campaigns in iOS 14.

Q. Why do I must run iOS 14 app set up campaigns from a separate account?

A: Measurement for app set up campaigns for iOS 14 customers will depend on Apple’s SKAdNetwork API, which differs considerably in methodology from Fb’s present choices. In an effort to take care of measurement constancy whereas persevering with to assist present measurement capabilities for Android and iOS 13 & older variations, we would require advertisers working app set up campaigns for iOS 14 to take action from a brand new iOS 14 devoted advert account. For the early September timeframe, this new advert account will solely apply for App Set up adverts for iOS 14 customers. All different merchandise, app engagement adverts (utilizing site visitors, conversion goal) and dynamic adverts (utilizing product catalog gross sales goal) will proceed to be supported by way of present advert accounts, with out reliance on the SKAN API. Android and iOS 13 & older campaigns for all three merchandise – app set up adverts, app engagement adverts and dynamic adverts can proceed to run by way of present advert accounts.

Q. Can I take advantage of Conversion Elevate to measure app occasions?

A: We are going to doubtless not be capable of measure cellular app installs and different app occasions from iOS 14 gadgets in Conversion Elevate checks. We are going to proceed supporting the measurement of Cellular App Installs and different app occasions from Android and iOS 13 gadgets.

Q. How will this modification influence reporting of my Fb Android/iOS-13 campaigns?

A: Android and iOS 13 & older campaigns can proceed to run by way of present advert accounts with full measurement capabilities.

== EXTERNAL RESOURCES ==

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 Fb Enterprise weblog: Making ready Our Companions for iOS 14

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 Viewers Community weblog: Making ready Viewers Community for iOS 14

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 Fb for Developer web site:

          o Fb SDK for iOS

          o Superior Matching

o Fb Login

o App Occasions API

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 Apple Developer web site:

o Apple Consumer Privateness and Knowledge Use

o Apple SKAdNetwork Documentation

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14Off-Fb Exercise

Fb Measurement Product Updates Relating to the Upcoming iOS 14 adjustments

Because of Apple’s adjustments, companies can be restricted of their capacity to measure the efficiency of iOS 14 advert campaigns on Fb and thru third social gathering measurement companions.

We’re dedicated to supporting advertisers by way of this transition and dealing to make sure that they will proceed to market successfully on our platform regardless of Apple’s adjustments. We’re making updates to our measurement merchandise to make sure that companies have the absolute best measurement of their advertising efficiency with Fb.

  1. For adverts reporting (Adverts Supervisor, Adverts Reporting, Insights API),there can be quite a few adjustments for iOS 14 app set up campaigns, which is able to depend on knowledge from Apple’s SKAdNetwork (SKAN) API:
    a. The SKAN API will report again knowledge aggregated on the marketing campaign degree. Reporting on the advert set, marketing campaign, and account ranges will match outcomes returned by the SKAN API, whereas reporting on the advert degree can be modeled primarily based on aggregated knowledge obtained from the SKAN API, except there’s solely  one advert for a given marketing campaign.
    b. Demographic breakdowns will not be obtainable.
    c. The SKAN API won’t present assist for attribution window breakdowns (1D, 7D, 28D).
    d. The SKAN API won’t present assist for real-time reporting. Knowledge can be reported again knowledge with a randomized delay of as much as three days.
    e. Cross-account reporting can solely be executed throughout the similar account kind, not throughout iOS14 and non-iOS14 accounts.
    f. A/B testing Cellular App Installs and post-install occasions from iOS 14 gadgets can be solely obtainable at campaign-level. There can be no influence to reporting for Android and iOS 13 campaigns.
  1. For managed Conversion Elevate, self-serve Conversion Elevate and Fb Attribution, we’ll doubtless not be capable of measure app Installs and app occasions from iOS14 gadgets. We are going to proceed supporting measurement of app installs and app occasions from Android and iOS13 gadgets.
  2. For cellular measurement companions, Fb will share SKAdNetwork knowledge with MMPs, for advertisers which have given the MMP Enterprise Supervisor permissions, by way of the Advert Insights API for all iOS14 cellular app set up (MAI) campaigns. For advertisers using the FB SDK, Fb will assist MAI and AEO. We’re nonetheless exploring how you can assist advertisers that makes use of solely the MMP SDK for different non-app-install iOS14 targets (e.g. Site visitors, Conversions, Product Catalog Gross sales), app occasion optimization, and worth optimization. Reporting for Android and pre-iOS14 will stay as it’s right now.

Please count on to see detailed notifications in every measurement product’s person interface as we get nearer to iOS14 launch.

Q. How will this modification influence reporting for my Fb iOS-14 app set up campaigns?

A: For measurement of app set up occasions or post-install occasions optimized by way of iOS 14 app set up campaigns, we must depend on knowledge obtained from Apple’s SKAdNetwork (SKAN) API. Some key limitations of the info supplied by the SKAN API:

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 We won’t be able to offer 1D, 7D, or 28D click-through or view-through attribution window breakdowns.

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 Will report again knowledge aggregated on the marketing campaign degree. Reporting on the advert set and advert ranges can be modeled, except there’s a 1:1 mapping with the marketing campaign. We won’t be able to assist reporting on the inventive degree for these utilizing a number of creatives inside an advert.

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 Doesn’t enable for assist of breakdowns (age, gender, area, placement, and many others.) for app set up or post-install occasion metrics. Will report again knowledge that’s a number of days delayed. Won’t present assist for real-time knowledge.

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 Won’t be able to assist impression-time or conversion-time reporting. Because of the delay of reviews and lack of visibility into when the advert click on occurred, we are able to solely assist reporting primarily based on the time the info will get returned by way of the SKAN API.

Q. Why are we solely supporting 9 campaigns when Apple is providing assist for 100?

A: For iOS 14 app set up campaigns, we might want to depend on alerts from Apple’s SKAdNetwork API to attribute app installations to a selected marketing campaign. Whereas Apple’s SKAdNetwork API claims to supply 100 marketing campaign slots per app, given the complexity of the info related to every marketing campaign, it’s not possible to retailer all of a marketing campaign’s info right into a single slot. Along with storing all the data wanted to allow marketing campaign reporting, we additionally want to order slots for metadata essential to driving marketing campaign supply and efficiency. As our supply and rating fashions regulate to the brand new limitations of information from the SKAdNetwork API, we anticipate having the ability to release extra slots to assist extra campaigns.

Q. How will this modification influence reporting for my Fb iOS-14 non- app set up campaigns?

A: For measurement of app occasions optimized by way of non-MAI campaigns in present accounts, we’ll NOT depend on knowledge from the SKAdNetwork API. We are going to solely be capable of present knowledge for customers with Advertiser Monitoring Enabled flag set to ‘true.’

Q. How will this modification influence reporting of my Fb Android/iOS-13 campaigns?

A: Android and iOS 13 & older campaigns can proceed to run by way of present advert accounts with full measurement capabilities.

Q. How will this modification influence Elevate measurement and Holdout check for my Fb app campaigns?

A: We are going to doubtless be unable to measure Cellular App Installs and different app occasions from iOS14 gadgets. Lively research working by way of September 14 are prone to see a discount in Conversion Elevate and different metrics because of the lack of iOS14 Cellular App Installs and different app occasions.

Q. How will this modification influence A/B testing for my Fb app campaigns?

A: We are going to proceed supporting A/B checks on the Marketing campaign degree for Cellular App Installs from iOS14 gadgets. A/B checks on the Advert Set degree and breakdowns of outcomes (e.g. age, gender) for iOS 14 app occasions will not be obtainable.

Q. How will this modification influence utilizing Fb Attribution for my Fb app campaigns?

A: We are going to doubtless not be capable of measure Cellular App Installs and different app occasions from iOS14 gadgets. The Line of Enterprise connecting to SDKs will begin seeing decline in Cellular App Installs and different app occasions as iOS 14 adoption grows. We may also cease utilizing impressions and clicks from third social gathering tags in iOS14 apps and for occasions the place we will not decide the place it comes from. We are going to proceed supporting measurement of Cellular App Installs and different app occasions from Android and iOS 13 campaigns.

Q. How will this modification influence utilizing Fb Analytics for app occasions measurement?

A: The iOS 14 launch will lead to lack of conversion occasions, which is able to have an effect on the distinctive/new person counts, funnel, final result, overlap, journey options in FBA as we depend the occasions to reach at these numbers.

Making ready App Adverts for Apple’s iOS 14 Necessities

As a part of making ready for the launch of iOS 14 and making certain you can proceed to market successfully on our platform, please overview the next adjustments for app promoting merchandise on Fb.

To run app set up adverts concentrating on iOS 14 customers, we would require the creation and utilization of a devoted iOS 14 advert account, by way of a brand new account creation expertise that can launch in early September. This new advert account will use reporting from the SKAdNetwork API. This account will solely be for the aim of working app set up adverts utilizing the app set up goal.

Attributable to important restrictions imposed by Apple’s SKAdNetwork API, for app set up adverts concentrating on iOS 14 customers, we’ll function with the next limitations beginning in early September (which we might regulate with future releases):

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 Adverts Supervisor solely (no assist for Advertising API to create and edit campaigns concentrating on iOS 14)

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 One iOS 14 advert account per app

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 9 printed/created campaigns at any given time

bulletpoint - Full Textual content: Fb's Explainer And FAQ On Making ready For IOS 14 One advert set per marketing campaign; however no restrict on variety of adverts

We advocate reviewing all of the advert accounts at the moment working app set up  campaigns in your app and think about consolidating budgets as you put together to function with one advert account for iOS 14 app set up adverts. If you happen to sometimes create separate campaigns or advert units per geo, think about grouping by geos, product class, language, ARPU (common income per person) to function with a restricted variety of campaigns in September.

Thanks in your continued partnership.

Q. Why has Fb outlined the ConversionBit schema for iOS 14 to solely seize post-install knowledge inside 24 hours of app launch?

A: With a view to steadiness the wants of optimizing efficiency of each set up optimization and app occasion optimization for iOS 14, we determined to implement a schema that captured the set up occasions as early as attainable whereas logging a most variety of app occasions that we see advertisers optimize in the direction of. Since for many apps, the app occasion chosen for optimization happens inside 1 day of app launch, the 24 hour post-back allowed us to offer assist for almost all of advertisers. In future releases, we’ll supply a conversion occasion mapping device to allow advertisers to tell Fb to increase the window to seize app occasions that occur outdoors of the 24-hour window. For instance, a Day three Free trial would require a window as much as 5 days.

Q. How will this influence advertisers’ capacity to add customized audiences and discover LALs?

 A: Advertisers utilizing each new iOS 14 advert accounts and their unique advert accounts will be capable of create Cellular App Customized Audiences. Nevertheless, there can be some variations in lookalike viewers creation and sharing capabilities for devoted iOS 14 advert accounts vs. advertisers’ non-iOS 14 advert accounts. In non-iOS 14 advert accounts, advertisers will be capable of create lookalike audiences from Cellular App Customized Audiences, however not in devoted iOS 14 advert accounts. In devoted iOS 14 advert accounts, advertisers will be capable of create new App lookalike audiences that aren’t primarily based on particular Cellular App Customized Audiences, however moderately on particular apps and app occasions. These new App lookalikes might solely be shared amongst iOS 14 advert accounts. Equally, ‘conventional’ lookalikes primarily based on Cellular App Customized Audiences (i.e. created in non-iOS 14 advert accounts) might solely be shared amongst non-iOS 14 advert accounts.

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