It is simple as a photographer to get caught up in having dozens of strobes and spending hours attempting to get a picture good in digital camera. It does not at all times need to be that onerous, although, and in right now’s pictures tutorial, I work by a mock commercial marketing campaign shot with only one strobe mild.

Hopefully, everyone seems to be doing nicely and staying secure as all of us battle this loopy pandemic known as coronavirus. Like a lot of you, I’ve been asking myself what kind of issues I can nonetheless be photographing whereas quarantined in my residence and having no entry to folks or lovely environments. One style of pictures that you just would possibly wish to contemplate exploring is product pictures.

With the ability to produce slick and artistic product images is one thing I consider each full-time photographer ought to know the best way to do. On the one hand, this style is enjoyable since you do not want an enormous studio, and you may work alone at your personal tempo to create your ultimate photographs. However, studying the best way to mild merchandise in a method that brings out the very best options may be extraordinarily troublesome and irritating.

On this tutorial, I wished to aim a mock promoting marketing campaign for one among my favourite manufacturers of all time: Fender guitars. I have been enjoying guitar since I used to be 16 years previous and immediately fell in love not solely with the guitar’s capacity to make music but in addition the horny aesthetic of the instrument itself. In my view, no different instrument can examine to the guitar as a easy show of nice artwork and craftsmanship.

This explicit guitar, Fender’s prime of the road Tele Plus Collection from the late 90s, is in nice form, however not good. Due to this fact, I’ll have to make use of some intelligent lighting strategies and Photoshop tips to seize it completely (belief me, I might choose to be photographing a beat up 1959 Stratocaster, however that is not lifelike). In an effort to convey out all of the distinctive qualities of this guitar, I’ll be utilizing the model new Westcott FJ400 strobe as my principal key mild. Nonetheless, as an alternative of constructing an advanced lighting setup with a number of lights, my aim for this shoot is to maintain every part easy by solely utilizing one mild however mixing collectively a number of frames that intensify every factor of the guitar.

There are some common ideas I normally comply with when capturing merchandise like this. First, I nearly at all times set my digital camera in order that the ambient mild within the room does not have an effect on my publicity in any respect. This implies I’ll shoot with a quick shutter with out exceeding my flash sync velocity (1/200th on this case), and I’ll set my ISO as little as potential so I’ve the cleanest picture potential (ISO 100). Lastly, I’ll cease the aperture of my lens all the way down to f/eight in order that I can get quantity of sharpness and depth of discipline. For some product photographs, you would possibly wish to blur the background or soften up the sides of the product by capturing with a bigger aperture, however on this case, I am seeking to create a pointy picture that I can lower out from the pure white background. The lens used for this photoshoot was the Tamron 24-70mm f/2.eight set to round 30-34mm.

As you may see from among the photographs above, I merely moved the place of my Westcott FJ400 flash in lots of instructions so I might seize completely different results on the guitar. Once I level the strobe instantly on the guitar, I usually get brighter colours and stronger highlights and shadows, however consequently, I additionally get a number of glare and reflections. By firing the FJ400 instantly into my studio’s white ceiling, I can get mushy, even lighting that flattens out the guitar, however this system permits me to fill in all of the metallic {hardware}, giving it a pleasant glowing impact. There is not a single right or incorrect strategy right here. As you may see, every one among these frames has components of it which might be fascinating and others that aren’t so fascinating.

The ultimate step is to mix all of those images into one single picture that reveals off all of the options of the guitar in the easiest way potential. For this explicit instance, I wound up making a ultimate composite picture that reveals every part clear, vibrant, and nearly surgical. After all, you may as well composite every part along with extra onerous shadows and slim beams of sunshine to create one thing rather more moody and stylized. What makes this system so highly effective is you may simply create a number of edits that look utterly completely different whereas nonetheless having the ability to return to make changes later.

guitar before - Find out how to {Photograph} a Product Advert With Simply One Mild

As soon as I created the ultimate composite in Photoshop, I might have simply left the guitar on pure white for the standard “e-commerce” model picture. That is most likely what number of product photographers would ship their ultimate photographs so a model might use them nevertheless they noticed match, however I wished to take it one step additional. I do not spend a number of my time build up full commercials, however I wished to take a stab at one and see if I might produce one thing that appeared like a accomplished marketing campaign. Since I am locked up in Puerto Rico and never in a position to enterprise out to my favourite music corridor or borrow among the different gadgets I would have to {photograph}, I made a decision to purchase a number of photographs off iStockPhoto and composite them into my ultimate mock commercial. 

fender telecaster plus version 2 ad - Find out how to {Photograph} a Product Advert With Simply One Mild
fender telecaster plus version 2 ad before - Find out how to {Photograph} a Product Advert With Simply One Mild

You possibly can see each the product shot on pure white and the extra editorial model commercial above. If you wish to see how I blended the product shot with the 2 background plate photographs, positively watch the post-production part of the video on the prime of this text.

Most of those strategies are fairly widespread masking and lighting strategies that a lot of you’ve most likely already used earlier than. Nonetheless, should you actually wish to dive deep into the sort of pictures, particularly whilst you may not have entry to the traditional forms of jobs you have been capturing earlier than this pandemic hit, I extremely encourage you to take a look at the work of product photographer Brian Rodgers Jr and his full tutorial Fstoppers produced with him known as “The Hero Shot”. Brian has a ton of sensible recommendation, in addition to some strategies that you just would possibly solely discover used within the product pictures style. Even should you by no means plan to grow to be a full-time product photographer, I believe it is at all times useful to grasp how these strategies may be utilized to any style of pictures you end up working in. 


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