The oldsters over on the Worldwide Bike Reveals have developed a brand new on-line platform dubbed ContinueTheRide.com, giving customers world wide entry to a plethora of data. 

Start Press Launch: 


ContinueTheRide.com That includes Digital Merchandise Spanning Podcasts, Video Sequence, And Extra

Hosted on ContinueTheRide.com, IMS’ growth into digital merchandise takes a dual-pronged strategy: offering in-depth evaluation for industry-professionals and providing a hub for fanatics to be entertained, educated, and impressed year-long.

SANTA MONICA, Calif., July 20, 2020 — At the moment, the Progressive® Worldwide Bike Reveals® (IMS), the {industry} chief for connecting powersports’ prime manufacturers with fanatics and patrons, broadcasts the pre-launch of ContinueTheRide.com, a platform that may host a slate of latest digital content material all designed to succeed in and help industry-facing professionals as they tackle {industry} challenges and alternatives, in addition to educate new and present fanatics contained in the world of motorcycling, powersports, and all issues two-wheeled conveyance. ContinueTheRide.com will formally launch July 24th and can embody:

Enterprise-facing Content material

  • Centerstand: A Bike Trade Podcast
  • A Proceed The Experience Weblog devoted to the industry-professional
  • Bi-monthly e-newsletters exploring the content material above

Shopper-facing Content material

  • The Reserve Tank, a consumer-facing podcast
  • Contained in the Storage, a do-it-yourself (DIY) video sequence
  • IMS Rides, a video sequence exploring thrilling routes, communities, and rider personalities
  • A Proceed The Experience Weblog devoted to the brand new and skilled rider
  • Sweepstakes and Contests
  • Bi-monthly e-newsletters spotlighting the partaking content material above

To subscribe to the e-newsletter and study extra concerning the IMS digital merchandise go to ContinueTheRide.com.

“IMS has been on the heart of the {industry} for 40 years now, efficiently connecting all sectors of the motorcycling group whereas supporting and rising with the {industry},” stated Tracy Harris, Senior Vice President, IMS. “Our deep bench of {industry} data and long-standing buyer relationships are the driving forces behind the creation of our digital merchandise.”

“Our growth past in-person occasions into digital merchandise allows us to carry new and outdated buddies collectively whereas sharing data and experience between the broad group of bike/powersports fanatics and industry-professionals year-round. Every digital product was produced and curated to have content material related for everybody; I extremely encourage fanatics of all expertise ranges to take a look at everything of ContinueTheRide.com and immerse themselves within the enjoyable and interesting world of using whereas even inspiring a brand new rider or two,” continues Harris.

A renewed {industry} momentum with reported elevated gross sales of bikes amid the COVID-19 pandemic presents a good time for returning riders in addition to these in search of safer transportation alternate options, and even new riders, to start exploring the varied life-style of motorcycling. “Not solely is the {industry} seeing an sudden gross sales improve— however there’s a new vitality with present riders who see an excellent alternative to get exterior the place the roads are much less busy. All of us need and have to additional improve motorcycling curiosity and the ‘Centerstand Podcast’ can be an opportunity to listen to from {industry} insiders about their views and concepts to learn all of motorcycling. I sit up for the good conversations and being a part of new concepts with the IMS workforce,” stated Robert Pandya, host of the B2B Podcast “Centerstand” and IMS’ Uncover the Experience Program Supervisor.

All IMS digital merchandise have been curated and produced with matters talking to every sector throughout the powersports {industry} – aftermarket manufacturers, producers, the availability chain, and extra – and the way to unify the aforementioned touchpoints to spur {industry} progress, in addition to all ranges of expertise and curiosity throughout the broad vary of using life locally from actionable tricks to experience safer to selecting the proper gear, develop and construct a powersports enterprise, tune-up an outdated bike, uncover new routes to take, and way more.

Digital Content material Hosted on Proceed The Experience Web site Embrace:

Podcasts

  • “The Reserve Tank” can be hosted by avid rider and IMS content material creator, Sam Bendall, the place we are going to introduce well-known and skilled personalities within the motorbike {industry} to supply listeners a ‘Reserve Tank’ of information and sources spanning sizzling matters in motorcycling immediately. Subjects embody the way to get into ADV using, tricks to construct a using group, the place to seek out coaching, discover the appropriate gear, and extra. “The Reserve Tank” will encompass a 10-episode season with a brand new 25 – 30-minute podcast premiering month-to-month and also will be out there in every single place listeners discover their podcasts. Tune into the primary episode on July 20th, that includes life-style motorbike publication, META.
  • “Centerstand: A Bike Trade Podcast” would be the B2B dialog hosted by motorbike {industry} veteran, new rider advocate, and IMS’ Uncover the Experience Program Supervisor, Robert Pandya. Listeners could have a novel alternative to listen to from key gamers in all sectors of the {industry}. With a deal with the longer term, the podcast will search to spark concepts that may depart listeners with 1 -2 items of actionable recommendation. “Centerstand” will encompass a 10-episode season with new bi-monthly episodes premiering on Wednesdays. Tune into the teaser episode on July 22nd the place Robert discusses the upcoming content material of the podcast sequence.

Video Sequence

  • “IMS Rides” is the place a various group of riders will showcase their personalities as they experience on their favourite route of their communities—highlighting the roads and venues they cease alongside the way in which and converse to why their route is their favourite. Supplemental episodes will dive deeper into sensible suggestions and methods to assist riders discover related routes on their very own. The primary episode of “IMS Rides” will premiere August 7th, go to ContinueTheRide.com for updates on future company.
  • “Contained in the Storage” is a DIY sequence that includes varied Neighborhood Garages, Service Outlets, Mechanics, and Customized Builders from throughout the U.S. the place they’ll share their suggestions, methods, and tutorials on primary motorbike upkeep that viewers can carry out in their very own storage. After every episode premiere, there can be a stay Q&A permitting viewers to ask the garages questions from the DIY process at-hand. Catch the primary episode of “Contained in the Storage” on the IMS YouTube channel right here.

Proceed The Experience Merchandise

  • The Proceed The Experience Weblog is the go-to place for motorcyclists to seek out fast, bite-sized content material about all-things motorcycling. The weblog will function sizzling matters from the Proceed the Experience podcasts and video sequence’, to product opinions and interviews with motorbike personalities.
  • Proceed The Experience E-Publication is a bi-monthly publication that may embody content material from the podcast and video sequence’ premieres, new weblog content material, giveaways and contests, and extra. Subscribe to the publication on the underside of the ContinueTheRide.com primary web page.
  • Sweepstakes and Contests can be featured on the location to present motorcyclists and new riders the possibility interact with Proceed The Experience and get enthusiastic about scoring new elements, gear and equipment to reinforce their using.

To study extra about IMS, please go to: motorcycleshows.com.

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