Enlarge / Amazon Pictures affords a desktop PC app, seen right here, in addition to cell and browser-based apps.

Jim Salter

In November 2020, Google killed off its long-standing provide of free, limitless high-resolution photograph storage to anybody with a Gmail account. The brand new restrictions on Google Pictures make a lesser-known competitor, Amazon Pictures, immediately of higher curiosity.

Amazon Pictures is free for anybody with an Amazon account, however with out Amazon Prime membership, you are restricted to 5GiB. However in case you are a Prime member, you get limitless, original-resolution photograph storage at no further value. (Movies nonetheless have a 5GiB cap.)

There’s additionally one gotcha on how the service can be utilized—in keeping with the TOS, Amazon Pictures is for non-commercial, private use solely. You possibly can take photographs, you possibly can share them together with your family and friends, and so forth—however you possibly can’t run a pictures enterprise on the service with out violating its phrases.

A not-so-new challenger seems

Amazon Pictures is not new—in actual fact, it launched six years in the past, in November 2014. However with each iOS and Android providing cloud photograph storage built-in to the working system itself, Amazon Pictures hasn’t been as excessive profile. Google’s free, limitless storage notably made a 3rd competitor appear to be a non starter.

Nonetheless, iCloud and Google each demand subscription charges now for various GiB of storage. In Apple’s case, you get 5GiB free; in Google’s, 15GiB (together with Gmail and Gdrive). Whereas this can be sufficient for some individuals, it provides rival Amazon a contemporary likelihood to shine.

Cellular app walkthrough

I put in Amazon Pictures in the present day, and took it for a spin. It routinely backed up all 2,000 or so photographs (and 4GiB of video) from my Pixel 2XL over the course of the day with none drawback. It didn’t, nevertheless, do something with photographs which had been deleted from the telephone’s native storage, however had been current on the linked Google Pictures account. (If it’s essential migrate photographs instantly from Google’s cloud to Amazon’s, you may want to take action manually.)

Amazon Pictures is on the market to be used instantly, even whereas it is backing up your system photographs within the background. It was fairly responsive and useful throughout the backup, and gave the impression to be indexing photographs by picture recognition almost as rapidly as they had been uploaded.

Amazon Pictures desktop app

There’s additionally an Amazon Pictures desktop app for Home windows and macOS. For essentially the most half, the desktop app is only a approach to routinely sync photographs out of your PC simply as you’d out of your telephone. Whereas you should utilize it to browse your photographs, nearly all precise work you’d do with them—together with however not restricted to enhancing—is completed in an online browser window the Pictures app launches routinely as and whenever you want it.

In case you do not wish to routinely again up photographs and movies out of your PC, you do not want the desktop app in any respect—you possibly can simply go to Amazon Pictures instantly out of your internet browser itself.

Modifying photographs

You possibly can edit photographs on-line, or throughout the Amazon Pictures cell app. (Deciding on a photograph to edit from the desktop app simply launches a browser window.) I discovered the editor serviceable—it affords many of the similar options Google Pictures does, and so they function easily and rapidly.

There are professionals and cons to each Google’s and Amazon’s on-line editors, each of which err on the aspect of simplicity slightly than feature-completeness. Amazon Pictures, not like Google, affords automated cropping to frequent side ratios together with sq., 4:3, and 16:9. However Amazon’s number of filters appears loaded with not-very-useful crapola, with a considerably clunkier interface than Google’s.

Google additionally will get the win usually picture changes. Amazon affords changes to brightness, saturation, distinction, gamma, readability, publicity, shadows, and highlights—however they’re all guide. There isn’t any counterpart to Google’s generally-excellent, one measurement matches all “auto alter.”

Amazon affords textual content captioning in its browser-based editor, which Google doesn’t—however the typeface choice is restricted and fairly crappy. The default “Open Sans” is ok, and Oswald is a wonderfully serviceable choice in case you want sarifs—however many of the relaxation appear to be the form of bizarre crap you’d discover in a 1990s desktop publishing program.

The cell editor on Android is basically much like the net model pictured above, however with a number of extra choices and a barely extra polished interface. Specifically, it affords stickers, overlays, and free-form doodling, none of that are current within the browser model.

Hardcopy, merch, and decor

Each Amazon and Google provide prints, books, and hangings based mostly in your photographs and albums—however I’ve at hand the decisive win to Amazon on this class on sizes, types, choices—and for essentially the most half, worth as nicely.

When shopping for photograph prints, Google solely provides you one selection—the dimensions of the print, which could be 4″✕6″, 5″✕7″, or 8″✕10″. After deciding on a measurement, Google affords you a number of native photograph printing providers—all drugstores, in my space—and sends your photograph off to the pharmacy, so that you can decide up later.

Amazon affords photograph prints in Shiny, Matte, Lustre, or Pearl finishes, in sizes starting from 4″✕5.3″ by means of a whopping 20″✕30″, and ships them to you instantly—and the costs are higher, too. Google prices $2.84, $2.99, or $3.99 for an 8″✕10″ print in my space, relying on which service I select—Amazon solely desires $1.79 for a similar print in both matte or shiny end.

Google additionally affords a canvas wall hanging print choice, and a photograph guide choice. Amazon affords each of these—together with photograph playing cards, calendars, wooden panels, aluminum prints, mugs, blankets, mousepads, christmas ornaments, and extra.

In fact, you should utilize impartial print-on-demand providers regardless of who homes your photographs… however in case you simply wish to click on in your album and make it occur, Google does not even appear to be enjoying in the identical league as Amazon in relation to bodily merch.

Picture recognition assisted search

Amazon’s picture recognition assisted search works fairly nicely—simply on par with Google’s and probably higher, for a lot of classes of object. When looking my photographs for “cat”, every service received some that the opposite missed—however Amazon detected extra of them by far. (Each providers additionally had hassle determining the distinction between my cats and my canine—however to be truthful, the canine herself has the identical drawback.)

Specifically, Amazon’s picture recognition is sort of uncannily good at choosing out cats within the background, and even after they’re very small components of the picture. Within the first image within the gallery above, it discovered my gray tabby Mouser within the shadows, nested into my clear laundry, a lot of which is similar colour as he’s. Within the second, it discovered the creepy, Siamese-cat-shaped 1950s TV lamp on a knick-knack shelf in my workplace. Google did not win at “discover the cat” in both case, or in lots of others.

On the subject of detecting people and placing names to them, Google is available in at an enormous and unsurprising benefit—it is aware of who I’m, who my spouse is, and who my youngsters are… all by identify. It even is aware of certainly one of my cats by identify, though it does not appear to have realized who the opposite cat or the canine are but. Amazon does not know any of this… which can be both function or bug, relying on the place your private privateness<–>comfort slider is about.

Must you need Amazon to have a greater deal with on who your loved ones and pals are, you’ve the choice of making use of names to faces in its Individuals dialog, the place it is going to present you a number of faces it is found in your photographs. It is nonetheless not pretty much as good at facial recognition as Google is, although—it solely discovered me in thirty-seven photographs and my daughter in seven, whereas Google discovered pages upon pages of each of us.

Albums, sharing, and Household Vault

Amazon Pictures means that you can manage your photographs into albums, and to share these albums selectively with pals, household, and/or your complete Web. Contacts could be organized into Teams, so that you needn’t share albums to twenty completely different individuals in your loved ones each time—you can also make one “household” group, and simply give that group entry to the albums they need to have the ability to see.

It’s also possible to provide group membership by means of a particular hyperlink, slightly than instantly by contacts—ship any individual the hyperlink to hitch an Amazon Pictures group (or publish that hyperlink in a weblog submit) and, presto, they click on the hyperlink and get quick entry.

There’s additionally a “Household Vault” whose goal wasn’t spelled out very clearly throughout the app itself. Mainly, the Household Vault is one other approach to share photographs with 5 of your closest pals and/or relations—you possibly can add all or any photographs or albums to the Household Vault, and as soon as added, all up-to-six of you possibly can see them. Extra importantly, your 5 friends-and-family get limitless Amazon Pictures storage of their very own, by means of your Prime account.

So long as any one of many members of a Household Vault has a Prime account in good standing, all six share get limitless storage for their very own photographs. All Household Vault members are in a position so as to add—or, crucially, not add—their photographs to the Household Vault, similar to the unique member does.


As a Prime member—and proprietor of an growing older Pixel 2XL which is beginning to have its personal cloud storage limits imposed—Amazon’s provide of free and limitless photograph storage to Prime members caught my eye. I have been utilizing Google Pictures as an automated backup service for the photographs I take with my Pixel for some time now, and it performs admirably… however the brand new limits make me nervous.

After spending a day enjoying with it, I can let you know that Amazon Pictures works completely nicely for my wants, and I think it is going to work for many Google Pictures customers’ wants as nicely. It affords easy enhancing together with cropping, filters, stage adjustment, and pretty versatile textual content captioning. You possibly can manage photographs into albums. Picture recognition on par with Google’s affords photograph search capabilities if, for instance, you wish to discover photos with cats in them. And your cell browser and social media apps will routinely “see” your Amazon Pictures account as a spot to look when importing photographs, simply as they do with Google Pictures.

In case you’re a Prime member, you would possibly wish to take into account Amazon Pictures as an further service, even in case you do not plan to switch Google or Apple outright—it will get you a free, simple backup if nothing else. By accident-deleted information from Google Pictures will nonetheless be current on Amazon Pictures… and a catastrophic screwup made by the cloud supplier itself will not attain throughout the aisle, both.


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