Greatest New Product Awards has partnered with premier information journal model Newsweek to assist drive consciousness of those award-winning merchandise. The partnership will embody options of the winners in Newsweek’s print and digital publications, focused communications to readers, and distinctive high-value promoting alternatives for manufacturers anchored by editorial content material. Winners may even be featured on ShopperArmy.com – a website devoted to serving to customers uncover New & Noteworthy client merchandise.

“We’re thrilled to rejoice the 13th 12 months of the Greatest New Product Awards,” stated Robert Levy, President of BrandSpark Worldwide and Founding father of the Greatest New Product Awards. “With so many new merchandise launched every year, it’s laborious for shoppers to know what to purchase and difficult for manufacturers to interrupt via the litter. That is the place the Greatest New Product Awards is available in.”

“The BNPA seal and declare drive robust ROI for the winners by serving to merchandise stand out from the competitors. Yr after 12 months, we see manufacturers increase gross sales by leveraging their win throughout conventional and digital media channels.”

The successful merchandise had been decided solely by the votes and opinions of American shoppers. Voters participated in an intensive nationwide survey performed by advertising and marketing analysis agency BrandSpark Worldwide. Firms with probably the most wins had been ALDI, P&G, and L’Oréal.

For extra details about the Greatest New Product Award winners, go to: www.shopperarmy.com/bnpa-usa-2021

2021 BEST NEW PRODUCT AWARDS LIST OF WINNERS BY CATEGORY


FOOD & BEVERAGE

CATEGORY

PRODUCT

Bagels

ALDI-Unique Specifically Chosen Brioche Bagels

Baking Equipment

ALDI-Unique Baker’s Nook S’mores Baking Equipment

Beef Jerky

Wenzel’s Farm Beef Jerky

Beer

ALDI-Unique Brecken Bock

Higher For You Sweet

SMASH Gummies

Higher for You Pizza

Foster Farms Sensible Crust Pizza

Breakfast Bites

Smithfield Energy Bites

Breakfast Meat

Johnsonville Sausage Strips

Brie Cheese

ALDI-Unique Emporium Choice Bavarian Brie Assortment

Sweet

SweeTARTS Twisted Rainbow Punch Delicate & Chewy Ropes

Cauliflower-Based mostly Aspect Dish

Inexperienced Large Cauliflower Breadsticks

Chocolate Bar

M&M’s Darkish Chocolate Bar

Cookies

Chips Ahoy! made with Hershey Chocolate Chunks

Dairy Free Creamer

Pure Bliss Caramel Toffee Almond Milk

Dairy Free Yogurt Different

Silk AlmondMilk Combine-Ins Yogurt

Dip

Good Meals Spinach Artichoke and Parmesan Dip

Feta Cheese

ALDI-Unique Emporium Choice Feta Block Assortment

Flavoured Glowing Water

Santa Fe Glowing Water

Recent Mozzarella Cheese

ALDI-Unique Emporium Choice Marinated Mozzarella

Gluten Free Baked Good

Pepperidge Farm Gluten Free Farmhouse Skinny & Crispy Chocolate Chip
Cookies

Exhausting Seltzer

Barefoot Exhausting Seltzers

Ice Cream Bars

Drumstick Crushed It! Ice Cream Bars

Keto Ice Cream

ALDI-Unique Sundae Shoppe Keto Ice Cream Pints

Child’s Yogurt

Siggi’s Youngsters Yogurt Pouches

Low Carb Bread

ALDI-Unique L’oven Recent Keto Pleasant Bread

Mexican Prepared-Made Meal

El Monterey Rooster Enchilada Entree

Non-Dairy Frozen Dessert

ALDI-Unique Earth Grown Non Dairy Frozen Dessert Pints

Oat Milk Dairy Different

ALDI-Unique Pleasant Farms Oatmilk

Parmesan

ALDI-Unique Merely Nature Natural Shredded Parmesan

Plant-Based mostly Protein

ALDI-Unique Earth Grown Meatless Breakfast Patties and Hyperlinks

Popcorn

Cheetos Popcorn

Potato Chips

Cape Cod Kettle Cooked Potato Chips- Bitter Cream and Onion

Energy Bowl Entree

ALDI-Unique Complete & Easy Energy Bowls

Protein Bar

S’mores ONE Bar

Prepared-to-Eat Mac & Cheese

ALDI-Unique Park Road Deli Refrigerated Macaroni & Cheese

Shrimp Prepared-Made Meal

Aqua Star MicroSteam Shrimp Scampi Bowls

Snack Pack

ALDI-Unique Completely satisfied Farms Cheesecake Snack Packs

Soup

ALDI-Unique Specifically Chosen Gradual Cooked Soup

Specialty Aged Cheese

Lidl Most well-liked Choice British Additional-Mature Cheddar Cheese

Retailer Model Chardonnay

Artie 2018 South African Chardonnay

Retailer Model Pinot Grigio

ALDI-Unique Elementalist Pinot Grigio

Retailer Model Pink Wine

ALDI-Unique Peaks & Tides Pinot Noir

HEALTH, BEAUTY & PERSONAL CARE

CATEGORY

PRODUCT

Apple Cider Gummies

Nature’s Reality Apple Cider Gummies

At-home Tooth Whitening

Crest Whitening Emulsions

Child Probiotics

Align Child Probiotic Drops, Colic Aid

Physique Lotion

Vaseline Intensive Care Almond Clean Physique Lotion

Physique Wash

Nivea Physique Wash with Nourishing Serum

Youngsters’s Chilly and Flu Aid

Robitussin Youngsters’s Naturals Cough Aid + Immune Well being Gummy

Youngsters’s Multivitamin

Nature’s Manner Completely satisfied & Wholesome Multivitamins

Conditioner

Garnier Fructis Deal with Plumping Conditioner

Denture Care

Poligrip Cushion & Consolation

Deodorant

Secret Aluminum Free with Important Oils

Diapers

Pampers Pure

Dry Shampoo

Batiste Waterless Cleaning Foam

Electrical Toothbrush

Hum by Colgate

Eyeliner

Maybelline Hypereasy Eyeliner

Face Moisturizer

Cetaphil Wholesome Glow Each day Cream

Face Primer

NYX Naked With Me Each day Moisturizing Primer

Basis

It Cosmetics Your Pores and skin However Higher Basis

Immune Booster

Natrol Elderberry Gummies

Mascara

Maybelline Lash Sensational Sky Excessive Mascara

Retinol Serum

L’Oréal Paris Revitalift Triple Energy LZR 0.3% Pure Retinol Night time Serum

Shampoo

Head and Shoulders Medical Energy Dandruff Protection

Sunscreen

Blue Lizard Australian Sunscreen

Toothpaste

Colgate Zero Peppermint Toothpaste

Bedwetting Product

Ninjamas Nighttime Bedwetting Underwear

Whitening Toothpaste

Colgate Optic White Renewal

Girls’s MultiVitamin

One a Day Girls’s Multivitamin Fruit Bites

HOUSEHOLD

CATEGORY

PRODUCT

Air Freshener

Febreze Gentle

Air Fryer

Ninja Foodi 2-Basket Air Fryer

Cat Meals

Purina Professional Plan LiveClear

CBD infused Pet Merchandise

Veritas Farms Full Spectrum Hemp Oil Assortment Chews

Cordless Hand Blender

KitchenAid Cordless Variable Pace Hand Blender

Canine Meals

Rachel Ray Nutrish SuperMedley’s

Canine Deal with

Public Items Candy Potato Fry Chews

Dryer Sheets

Bounce Dryer Sheets Pet Hair and Lint Guard

Espresso Machine

Breville Bambino

Material Enhancer

Downy Defy Harm

Laundry Detergent

Tide Heavy Responsibility Hygienic Clear Energy Pods

Multi-Objective Cleansing Spray

Microban 24 Antibacterial Multipurpose Cleaner

Image Hanger

3M CLAW Drywall Image Hanger

Some takeaways from the 2021 BrandSpark American Shopper Examine:

American Consumers Sought One-Cease Procuring Throughout the Pandemic
51% say that the comfort of one-stop procuring is much more interesting than the bottom costs, up 12 share factors from 39% up to now 12 months.

Conversely, solely 41% say they go to a number of shops to get the very best offers, means down from 58% a 12 months in the past. As Individuals look to scale back their journeys to the shop, they’ve been prepared to pay slightly extra. This habits has positively impacted model loyalty: a 12 months in the past 45% stated they had been much less loyal to manufacturers than beforehand however that decreased to only 35% to begin 2021.

New Merchandise
7 in 10 American customers “like making an attempt new merchandise” as they seek for new experiences and superior efficiency, even because the COVID-19 pandemic has restricted the vary of their procuring journeys.

50% say that “whereas procuring, I actively look via shops for merchandise which are new and completely different,” but this decreased 7 share factors up to now 12 months as customers are much less comfy in-store in the course of the pandemic. Greater than ever manufacturers should make sure that they stand out in-store.

Consumers have additionally moved to ecommerce, with 33% having ordered groceries on-line up to now 12 months, up from 20% one 12 months in the past. New merchandise needs to be supported on-line to achieve these customers and open a brand new channel for product discovery.

On the optimistic aspect for manufacturers, customers are actually much less value delicate and extra model loyal. 7 in 10 say they struggle new merchandise from the manufacturers they belief.

Personal label manufacturers have strengthened their innovation credentials: Whereas 46% consider the very best new product improvements often come from brand-name merchandise: however that is down from 52% a 12 months in the past. We are able to see this mirrored in ALDI’s 18 successful merchandise amongst this 12 months’s award winners.

Trusting Every Different to Decide What’s Greatest
Consumers are more and more counting on the suggestions of different shoppers to find out what to purchase.

  • 68% say they’re seemingly to purchase a product that’s really useful by others
  • 69% say they belief suggestions within the type of consumer-voted awards

American Consumers Consider in Science Behind Product Innovation
Individuals’ perception that “analysis & improvement is continually main to higher merchandise” was maintained throughout 2020. On the excessive finish, 71% consider that R&D is main to higher and higher OTC well being merchandise.

Indulgence & Nice Style in Dwelling Meals Merchandise
78% of customers agree that style is crucial issue when shopping for meals, up 5 share factors as Individuals look to combine it up as they eat extra meals at dwelling.

Individuals are Balancing Enjoyment and Well being
Consumers wish to steadiness style and well being, with 70% agreeing they’re making modifications to be stay more healthy.

  • 78% consider there’s a lot they will do with meals and vitamin to forestall sickness.
  • 73% agree that indulgent meals that are not the healthiest are nonetheless value it typically, up 5 share factors

About BrandSpark Worldwide
Based in 2001, BrandSpark Worldwide is a boutique analysis and consulting agency that gives main organizations with the clear route they should optimize model positioning, ignite model technique, perceive the evolving omni-channel shopper and prioritize progress initiatives. Greatest New Product Awards Inc. runs main awards applications Greatest New Product Awards and BrandSpark Most Trusted Awards, and client shopper website, www.ShopperArmy.com which is a group who check merchandise and supply high quality rankings and critiques, and shopper actions together with procuring suggestions surveys. Shopper Military additionally gives money again at a number of on-line shops.

For extra info or interview requests, please contact:
Victoria Kucera, Highlight Media Relations, 212.489.8774, [email protected] 
Kim Diamond, Greatest New Product Awards, [email protected]
Gross sales: Brian Kolb, Chief Model Officer, ENVeritas, [email protected]

SOURCE BrandSpark Worldwide

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